Visualizing the User Journey
We started by creating a detailed user journey diagram to visualize the steps that could be required of a business owner seeking to work with the travelers.
The user journey diagram was key in Safar’s conversations with business owners, uncovering insights that informed user flows and information architecture, improving the experience for both businesses and the users.
User Flows
For safar's presentations to city officials in Mobile, we created sample user flows and wireframes that demonstrated how safar’s software could improve the flow of communication between key stakeholders.
Wireframes: Dashboard and Frontend Concepts
Informed by the user journeys and insights from safar’s meetings , we created a range of wireframes to define the user experience. These included concepts for a dashboard used by admins, details of key user flows, and public-facing pages.
Work with Mobile Portal
When Safar was ready to launch their solution for Mobile, we designed a portal that features the Quick Start Questionnaire and a range of SEO-optimized educational resources.
Today, we continue to work with Safar to iterate and improve on their platform as they bring their innovative tools to a growing list of airlines.