Traveling Made Easy
Safar

Safar.com, has created the Traveler's Search Engine that finds discount hotels, cheap airline tickets and so on. We distribute many kinds of booking services from main GDS's around the world. Find cheap airfares, hotels, car rentals, vacation packages, cruises and a wealth of destination information at safar.com. As you browse through our site, you get easy access to the best of web contents, helpful tips, and personalized surfing tools. Safar.com offers an innovative set of web-based tools to help visitors make the most of their time.

They were developing a SaaS platform for domestic flights, starting with the City of Tehran, Iran. They connected with us to define and design the user experience, including the user journey, information architecture, wireframes, and visual design.

Visualizing the User Journey

We started by creating a detailed user journey diagram to visualize the steps that could be required of a business owner seeking to work with the travelers.

The user journey diagram was key in Safar’s conversations with business owners, uncovering insights that informed user flows and information architecture, improving the experience for both businesses and the users.

User Flows

For safar's presentations to city officials in Mobile, we created sample user flows and wireframes that demonstrated how safar’s software could improve the flow of communication between key stakeholders.

Wireframes: Dashboard and Frontend Concepts

Informed by the user journeys and insights from safar’s meetings , we created a range of wireframes to define the user experience. These included concepts for a dashboard used by admins, details of key user flows, and public-facing pages.

Work with Mobile Portal

When Safar was ready to launch their solution for Mobile, we designed a portal that features the Quick Start Questionnaire and a range of SEO-optimized educational resources.

Today, we continue to work with Safar to iterate and improve on their platform as they bring their innovative tools to a growing list of airlines.

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